Eduardo Ruelas
Partner | Latin America

Eduardo is a Partner in Latin America.  While located in Mexico, Eduardo advises CPG’s major Manufacturers and Retailers in Latin America.

He brings 20 years of CPG experience across Customer Development, Brand Marketing, and Brand Innovation roles.

He is an expert on building and developing multi-functional customer teams that are positioned to deliver strategic and breakthrough results with key Latin American retailers. He has led several transformation projects that have included full organization design and implementation efforts. In addition, he is an expert at true Joint Business Planning and Strategic Category Planning with retailers.


  • Strategy
  • Category Leadership
  • Customer Development
  • Joint Value Creation
  • Organization Design & Transformation

Prior Experience:
Prior to joining TPG, Eduardo held various leadership positions at Kellogg Company.


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