European Branded Grocery Manufacturer
The client wanted to leverage their brand strength and capability by creating a European shopper marketing vision, strategy and toolkit, to enable local markets to best tailor their brand support to local market, retailer and shopper needs
A toolkit and supporting capability development to build the Shopper Marketing teams success in developing and deploying shopper marketing plans across European Business
A cross functional supplier team worked with TPG to develop a strategy and roadmap to build capability for the suppler for the next 3 to 5 years. This was delivered alongside practical tools and approaches that enabled local markets to create world class shopper marketing plans for their retailer customers and their shoppers.
Enabled the supplier to maintain their leadership position in both sales performance and customer engagement levels, and created a simpler, streamlined common way of working across European business.