Case Study : Profitable Private Label Leadership

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Client Description

Global leader in private label production of feminine hygiene and incontinent products.


After several years of rapid growth, the organization was struggling to manage the complexity and implications of its product portfolio, it lacked supply and demand harmonization and had not been profitable in recent years.


Create a strategic plan that would deliver growth, operational excellence and profit on a sustainable basis.

TPG Approach

1) TPG completed a comprehensive assessment that revealed product portfolio and retail customer sales and profit pools and deficiencies while identifying major operational opportunities vis-à-vis industry best practices.
2) TPG, working with the Executive Team, created a pragmatic and “ownable” strategic plan that aligned the organization to 1) accelerate growth in profitable customers, 2) to significantly reduce portfolio complexity (exiting some category segments) and 3) to transforming manufacturing.


Within six months, the organization was producing profit. During the next three years, the company achieved its highest level of sales, market share and EBIDTA, fueling geographic and channel expansion and entry into a new product segments.

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