Case Study : Drug Retailer Joint Shopper Marketing With Manufacturer

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Client Description

North American Drug channel retailer and marketing leading CPG.


Both companies recognized the untapped potential of Shopper Marketing, and how this approach could ‘unlock’ new growth opportunities for both companies. Past efforts in this area were underwhelming and not strategically aligned, resulting in less effective plans. There was a joint desire to collaborate and jointly work toward common shopper solutions.


To collaborate on a joint retailer/manufacturer shopper marketing plan that identified mutually attractive target shoppers, and built an innovative business plan to meet their needs, and drive both business KPI’s.

TPG Approach

Using TPG’s ‘3D’ methodology and tools, a strategic plan was developed with aligned objectives, built from a deep understanding of target shopper behaviors and needs. From this a a multi-faceted’360’ degree marketing program was developed and implemented, with clear ROI targets.


Improved collaborative approach driving an understanding and alignment of strategic objectives, and the development of broader and deeper business relationships. Business results were above expectations, and demonstrated to each side how the can work more effectively together in the future.

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