Chris Salcedo
Partner | Latin America

Chris is a Partner in our Strategy, Marketing & Innovation practice. Located in Mexico, his primary area of focus is Latin America, but advises clients globally.

Chris has experience in diverse aspects of business, including new product generation, marketing mix modeling, acquisitions, organizational reengineering, digital marketing, and sales funnel management. He has been in charge of complex multi-brand portfolios in several markets, including Chile, France, and Mexico.


  • Strategy
  • Marketing & Innovation
  • Organization Design & Transformation
  • Revenue Management
  • Mergers & Acquisitions
  • Digital Commerce

Prior Experience:
Prior to joining TPG, Chris worked for Colgate-Palmolive in 9 countries. He was also GM and COO for the Universidad del Valle de México (Laureate International Universities).



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