Course Description

Participants will learn what a consumer/shopper insight is, its application to real brand/banner business needs, and why insights are critical in today’s business environment. Participants will learn how to develop insights from data and observations and how to link these insights to a brand or banner. Participants will learn to dig deep for meaningful insight to integrate into the creative execution in a brand and banners marketing program. Participants will bring useful and applicable processes and tools back to the brand and banner.

Learning Objectives

• Better understand consumer attitudes and behaviors that drive the business.
• Better understand how to take a comprehensively developed observation, link it to a brand/ banner and turn it into an insight.
• Better understand how to turn an insight into a successful concept and then apply it to the marketing mix

Delivery

• Instructor led
• Webinar
• Experiential

Target Audience

Any person within the Marketing function working who is interested in Identifying and Leveraging Consumer/Shopper Insights. Typical participants include Assistant Marketing Managers, Marketing Managers, Senior Marketing Managers, and Directors of Marketing.

Supported Behaviors

Strategic Business Planning
Analysis & Insights