Course Description

This course outlines steps that can be employed to position an organization as a true CPG industry thought leader. Participants will be exposed to approaches used by companies successful in positioning themselves as thought leaders, and as a consequence, how those companies prospered. They will also learn how to assess their organizational readiness, how to select and collaborate with partner companies, the importance of senior leadership support and how to avoid risks associated with shaping unrealistic expectations

Learning Objectives

• Describe thought leadership and the advantages of establishing thought leadership
• Identify the key steps taken individuals and organizations that have successfully established industry thought leadership
• Recognize the steps of the process to establish thought leadership
• Describe the elements of a culture that supports thought leadership
• Identify characteristics of effective leaders in fostering thought leadership
• Recognize the advantages and pitfalls in selecting and developing allies
• Develop a preliminary plan to establish thought leadership in your organization

Delivery

• Instructor led
• Webinar
• Experiential

Target Audience

Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a high-level, strategic understanding of Establishing Industry Thought Leadership. Typical participants include roles such as Directors, Senior Managers, Category Managers, Senior Buyers, Team Leaders, Account Executives, Marketing Managers, Senior Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, etc.

Supported Behaviors

Strategic Business Planning
Analysis & Insights
Retailer & Manufacturer Relationship Development