The Partnering Group is excited to announce that John Craig has joined the firm as a Partner. John brings unique experience that will allow us to develop our Shopper Insights and Analytics practice, extending the value we create for Clients from our proven Category Leadership 360 approach.
John has worked in the CPG industry for over 20 years in Sales & Brand Management roles, driving growth for Global Brands, $500M+ Categories, and PE backed early-stage companies. He has a blend of Client and Management Consulting experience, most recently as Managing Director for Kantar Retail, where he led their Consulting, Analytics and Shopper Insights Practice in the US. Prior to that, he spent 10 years at Kraft foods in a variety of senior marketing and general management positions. John started his career in sales with General Mills.
“I’m proud and humbled to join TPG, the company that launched Category Management to our industry,” John said. “I’m particularly impressed by the deep E-commerce expertise the firm has with online retailer practitioners like Peter Leech and Rose Hamilton. TPG is clearly making a big impact for the industry.”
As a Management consultant, John has helped many clients find new paths to growth. Beyond Category Leadership and Shopper-focused work, he specializes in Revenue Growth Management – especially trade architecture and customer spending optimization, including process design, implementation, and change management to successfully launch new TPM/TPO systems. John will be added support to the successful RGM practice developed by Don Baker and John Wildman.
We gladly welcome John to The Partnering Group, his experience will give our clients confidence as they purse Revenue and Profit growth in a dynamic business climate.