Category Management remains today as relevant and significant in the retail industry as it was when TPG created the industry adopted “Best Practices”. This time tested and client proven comprehensive process has reshaped how both manufacturers and retailers work together in delivering superior solutions for consumers.

From its beginnings in the Food Retail Channel utilizing limited point of sale and available market information, Category Management has evolved into a business practice that aligns manufacture and retailer objectives, strategies and tactical approaches. It also leverages the rich consumer insights held by manufacturers and within retailer’s loyalty marketing databases

The success of Category Management caused its migration beyond the bounds of food retail in the U.S. to becoming one of the most widely adopted multi-industry business practices in the world. As the authors of industry Best Practices and the unrivaled thought leader of this industry defining business approach, The Partnering Group is uniquely qualified to assist our clients in shaping the management of their category portfolios and developing the internal skills needed to unleash the full potential of Category Management.