Omni-channel Organization Capability
Many retailers have designed their ecommerce organization as an add-on basis hiring new personnel to take on new work. Often times they do not fully evaluate how the entire business model and processes have changed and the need to integrate work across stores and ecommerce… in particular the work of marketing, merchandising and inventory planning.
Leading ecommerce and omni-channel retailers can design organization structures for a competitive advantage. These streamlined organizations align stores and ecommerce across functions, establish clear roles and decision rights, remove duplication of work, rework, and highlight opportunities for automation.
What We Do
TPG’s omni-channel organization design approach leverages real-world operational experience to determine the optimal work processes and organization design for profitable growth. A partial list of our ecommerce organization consulting services include:
- Omni-channel Process and Productivity Analysis: TPG will audit, review and benchmark current or desired new omni-channel planning or execution processes versus industry best practices. We will seek to identify opportunities for added productivity, earlier plan lockdowns, clear signoffs and measures of success. A benchmark study will be conducted versus levels of current investment in labor and personnel.
- Ecommerce to Omni-channel Operations- Best Practice Process Redesign: TPG leverages a set of omni/ecommerce process maps to form a high level overview of how all functions work together in a typical pure-play or omni-channel environment. These maps detail typical process steps across marketing, merchandising, warehouse, sample management, suppliers, photo/video/copy operations and others. TPG will work with your teams, to create new streamlined processes that are designed to optimize work that can be automated, removed, retimed or stopped.
- Omni-channel Organization Design, Redesign or Integration: Leveraging the designed ecommerce processes, TPG will design a new or augmented organizational structure including role descriptions, compensation, rewards, decision rights and linkages. This will provide direction on integration of opportunities between current store operations, marketing, merchandising and supply-chain to optimize alignment and minimize business risk.
- Omni-channel Talent Development: TPG will specifically develop functional and leadership competencies across multiple proficiency levels with specific behavioral indicators. TPG will evaluate personnel against defined competencies to help design training and coaching needs. TPG also provides retail digital marketing and merchandising training courses to build against these gaps or needs in skillsets.