Opportunity

• Every shopper passes through the front-end (checkout area) of the store.
• The amount of customer contact and the typical wait (dwell) time at the front-end is well beyond the amount of time spent in front of any other location in the store.
• The choice of items and space in this highly valued area is typically the result of a bidding game rather than strategic choices based on consumer understanding and business planning.
• TPG Front-End Merchandising provides the Best Practices approach to planning front end assortment, space allocation, and product presentation for ongoing sales and profit growth.

TPG Solution

• TPG provides a comprehensive and balanced process and approach for building a business plan to optimize the front-end of the store.

Outcomes & Benefits

• Improved understanding of consumer’s front-end wants/needs and a plan to address these wants/needs.
• Consumer-focused strategies and tactics to achieve and sustain profitable sales growth in products merchandised at the front end of the store.
• Implementation plans that ensure rapid and consistent execution of front end merchandising initiatives.
• Client results from front end merchandising initiatives indicate gains of 3-7% in sales of front-end merchandise.