Opportunity

• Category & product pricing decisions are often made at various levels in the Organization and may not align with the Corporate Brand Strategy.
• Over/under-pricing products & services can occur when analytical support, performance reports and clear guidance are less than optimal.
• Summary-level performance reporting, if not carefully thought through, may lead to decisions that aren’t always in the best interest of longer-term goals.
• In many cases, pricing is considered an “art” rather than a science, often resulting in “gut-based” decisions rather than using a balanced approach of experience and information.
• Many Organizations simply lack a carefully documented pricing strategy to help guide decisions.

TPG Solution

• Pricing is a core component of Category Management and TPG is known to provide thought leadership in this area.
• TPG’s approach build’s on a Company’s current pricing model by facilitating the development of organized category-level strategies, processes and guiding principles that roll-up to support and enhance the corporate-level strategy.
• TPG helps streamline the pricing model to simplify pricing decisions while maintaining effective control of the critical “go to market” strategy.
• TPG provides analytical methodology and process to ensure category-level pricing decisions are grounded in factual data and are tailored to enhance the retailer’s brand.

Outcomes & Benefits

• Increased sales and profit
• A stronger and more compelling consumer proposition
• Improved consistency of financial results
• Simplified category-level decision-making and improved efficiency