Opportunity

• The adage “not all things are created equal” is realism when it comes to managing a complex portfolio of goods and services.
• Focusing the efforts and resources of your organization on the “right” things can have a significant impact on the outcome of your investments.
• All too often, the collection of an organization’s activities becomes its strategy rather than allowing its strategy to drive the activity.
• Satisfying consumers is paramount. An effective Category Business Plan ensures an adequate level of attention and accountability is in place to drive optimum product selection, placement, price, and sustainable profits while maintaining a primary focus on the consumer.

TPG Solution

• TPG’s approach to Category Business Planning is to provide a process that delivers an effective business plan for each category that clearly defines its strategic role to the organization and identifies key executables that optimize consumer satisfaction.

Consumer Research – Establish perceived competencies and identify opportunities Category Assessment – Current state of the business Category Definition – Level of importance to the consumer Strategic Rolev – Level of importance to the organization Strategic Planning – Action and implementation Financial Planning – Accountability Performance Metrics – Category Scorecards Category Reviews - Adjustments

Outcomes & Benefits

• Increased Sales and Increased Profits
• Enhances customer satisfaction resulting in higher levels of loyalty
• Focuses corporate effort on biggest opportunities while effectively managing “business as usual”
• Simplifies portfolio management to maximize “return on resources”
• Prioritization of work improves capital utilization by reducing unnecessary investments