2011 Social Commerce Study
This groundbreaking study of over 1700 US consumers uncovers how consumers are using Social Platforms like Facebook, Twitter, Groupon and FourSquare to browse and shop. This report was authored by Peter Leech, a TPG Partner, in collaboration with comScore, Inc. and Shop.org.
Click here for an executive summary of the findings.
Contact us to purchase a full copy of the report with detailed findings.
The Consumer & Shopper Journey Framework – ECR Europe Report
This foundational best practices report provides a comprehensive approach to understanding the shopping process from end-to-end. The report also outlines a collaborative process for retailers and manufacturers to develop action plans that delight the consumer/shopper and drive sales and profits for both parties. This effort was led by The Partnering Group in conjunction with ECR (Efficient Consumer Response) Europe and representatives from leading retailers and manufacturers.
Click here to download the report.
Shopper Marketing Best Practices: A Collaborative Model for Retailers and Manufacturers
The Retail Commission on Shopper Marketing was formed by the In-Store Marketing Institute and The Partnering Group (TPG) in April 2009. The objective was to develop a process that enables retailers to leverage manufacturer insights to enhance the entire shopping journey, increase customer loyalty and drive sales and profits for both parties. The Coca-Cola Company, Food Lion, Giant Eagle, Marsh Supermarkets, ShopRite, Meijer, Schnuck Markets, Supervalu, Walgreens, Wegmans and Walmart all contributed time and insights to this model.
Click here for a copy of the report.
The Partnering Group's Chairman, Brian Harris, is quoted in this insightful article regarding the practices of Category Management and Shopper Marketing and their intersection and application. Click here to view the article.
