Marketing & Innovation Blog
TPG Partners have over 1,000 years of leadership experience in the development of marketing and innovation competencies, role definitions, work processes, and organizational structures that drive sustainable results in new products and marketing.
Helping Your Agency Hit Creative Home Runs
Each day creative teams within ad agencies around the world develop inventive, imaginative and inspiring works, whether they are social/digital applications web sites, online adver ..
Read Article »The Importance of an Innovation Strategy
Written By: Todd Bradley Innovation drives growth and the rewards can be significant. Research shows that breakthrough innovations produce 6 times the results of incremental inno ..
Read Article »Rules of Marketing
Much has been written about the ever faster pace of change in marketing. Self-interested Digital promoters talk that traditional marketing is dead. At TPG we don’t think that ..
Read Article »Inspirational Brands Have a Point-of-View
“When you think of Nike you think of something different than a shoe company…in their advertising they honor great athletes and they honor great athletics. That’s who they ..
Read Article »Introduction
by Sandy Harlow We have created this new TPG Marketing and Innovation blog for two reasons. First, we want to broaden awareness of TPG’s marketing and innovation capabilit ..
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