Marketing at retail is gaining importance, as consumers are becoming more diverse, media more fragmented and retailers more concentrated. In this challenging environment, understanding shopper behavior and key purchase influencers is critical to brand and category building success, versus solely understanding consumer habits and practices.

TPG’s Retail Marketing consulting capitalizes on our retail expertise as well as our brand/category marketing expertise in order to provide clients with two key opportunities to build profitable sales: 1) influencing shopper purchase preferences at retail via deep insights into shopper behavior, and 2) co-marketing with strategic retailers to build joint brand and store equity at retail point of purchase.