TPG’s Category Management solutions leverage Best Practices Category Management. We do this by guiding our manufacturer clients to develop a platform for category alignment between manufacturer and retailer which ultimately achieves the company’s brand and category objectives at retail. TPG’s Manufacturer Category Management program objectives are to build manufacturer profitable volume by:

Effectively launching key initiatives through a category-based solution;

Developing a consistent approach for internal cross-functional planning that is consumer, manufacturer and customer-focused;

Improving the ability to collaborate with and influence customers.