Brand Management is more than a functional discipline and involves more than advertising or promotion. Brand Management includes the multiple aspects of caring for a brand and its vitality within its category, in the general marketplace and in shoppers’/consumers’ minds. Profitable and growing companies consider effective managing of the brand as some of the most important and productive work there is to do. It is truly important work with big implications in today’s increasingly competitive environment where it is ever more difficult to penetrate and persuade the shopper/consumer.

Building on TPG’s expertise in Brand, Category and Customer Management, our consultants take a marketing organization deeper into understanding and managing brands for growth. With our expertise on the consumer and on the retail marketplace, we know how to position brands for success in the store and at home. We know how to create the right products, for the right consumers and launch them into the retail world successfully and collaboratively. We can help you build successful strategies, processes and tools with consulting solutions such as Portfolio Analysis and Planning, Powerful Brand Positioning and Personality, Product Innovation & Development, and New Item Introductions. Our Brand Management consultants have had significant experience as a part of and consulting to major consumer products companies -- so you know you will be getting some of the best and broadest thinking in the consumer packaged goods industry.