Consumer Qualitative Research
Knowing and understanding the layers of target audience attitudes, perceptions, preferences and how they make choices in your category, are key to developing transformative insights and innovative strategies. Qualitative research can reveal previously unknown need states, target audience expectations and barriers to engagement, revealing untapped opportunities. Qualitative is also an excellent precursor and often supplement, to quantitative input and other primary and secondary research.
Today’s consumer relates to the brand experience and qualitative research needs to match the multiple layers of the brand experience.
What We Do
TPG helps companies delve deeply into the behaviors, attitudes, perceptions and expectations of their brands’ target audiences, understanding the complete mindset around the brand engagement experience.
- Focus groups
- Concept testing
- New product development insights
- In-depth interviews
- Online research with voice analysis
- Digital user testing