Case Study: Foodservice Innovation Reverses Economic Trends

Client Description

A leading North American Food Manufacturer.

Background

Manufacturer identified decreasing sales volume in one of its key foodservice categories. Distributors and operators were looking for new product ideas and innovative approaches to reverse the declining trends in the category.

Objectives

Create a foodservice go-to-market platform of insights, innovation and initiatives for foodservice distributors and operators that would deliver increased sales and innovative tools to help grow the category.

TPG Approach

Leveraging TPG’s category and foodservice expertise, a comprehensive plan focused on innovation and new products was developed. Fueled by insights the plan was designed to develop and deliver patron preferred products that optimized menu reach while reducing total category slots required for broadline distributors. Manufacturer launched a set of innovative online marketing and sales tools designed to deliver patron, waitstaff and operator insights to drive sales and increase category consumption.

Impact/Results

Insights driven new product launches and a tool-driven foodservice go-to-market platform delivered successful new products, innovative new marketing and sales programs, and an increase in sales for the manufacturer, distributor and operator. Manufacturer is viewed as a strategic partner and key category innovator by key distributors and operators.