Case Study: Competitive Edge Through Customer Development

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Client Description

Regional / Global manufacturer of Pet Care products and snacks.

Background

$5 Billion Pet Food Manufacturer that had opportunity to win versus increasingly capable competitors. Also had the opportunity to increase consumer value proposition at a lower cost while needing to build market share and investor value.

Objective

Assess current organization versus Industry Best Practices and develop recommended Roadmap for implementing needed changes while maintaining the on-going business requirements.

TPG Approach

Completed Assessment, followed by Design, then Implementation and on-going Renewal. OPM at the heart of all initiatives. Key Projects with TPG Involvement:

  • Original Cross Functional Design & Implementation
  • Sales Re-design
  • Category Management Leadership
  • MDO Development
  • Innovation Team Development

Impact/Results

15 years of uninterrupted sales and profit growth with $1 Billion in Innovation/Renovation Annually. Industry standard on Speed to Market. Lowest MOGE (SG&A) amongst competitors. Best practice in customer service. Consistent, sustained wins against primary competitors.

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