Case Study: Developing Best Practice Marketing Capabilities

Client Description

North American Food Manufacturer

Background

• Extensive portfolio, broad range of brands in diverse set of food categories
• Marketing team had varied backgrounds (from prior mergers and acquisitions) and had varying levels of capability/experience
• Assessment identified key development needs in a number of marketing functional competency areas

Objectives

• To develop a comprehensive, multi-year talent development program to build skills of marketers and key marketing services organizations at all management levels
• Create a customized set of tools, KPI’s and processes designed to build discipline and consistency in marketing

TPG Approach

• Prioritized training based on competency gaps and defined importance
• Worked with key stakeholders to develop talent development programs (e.g., content and customized tools) based upon best practices
• Conducted a series of competency proficiency level-specific seminars and workshops
• Held executive review sessions to help facilitate broad understanding and application of content

Impact/Results

• Talent development program rated highest within entire organization
• Employee satisfaction ratings significantly improved (due to company’s talent development commitment)
• Marketing results (based upon key KPI’s) improved dramatically during TPG’s three-year engagement