Brand Strategy & Planning
Profitable, growing brands exhibit well-differentiated consumer propositions which deliver high consumer value and reliable product experiences. Winning in today’s competitive environment requires understanding your consumer intimately, establishing a clear brand positioning and product proposition which resonates with your target, then developing an engagement and activation plan which creates demand, preference, and loyalty.
What We Do
TPG approaches brand strategy holistically, with balanced focus on brand building, engagement planning, and flawless activation. As the role of retailers increase as a consumer access point to media and commerce for brands, TPG brings a valuable lens through our retailer consulting practice to expose emerging engagement touchpoints and ensure activation effectiveness is optimized.