Client Description

European Branded Grocery Manufacturer

Background

The client wanted to leverage their brand strength and capability by creating a European shopper marketing vision, strategy and toolkit, to enable local markets to best tailor their brand support to local market, retailer and shopper needs

Objective

A toolkit and supporting capability development to build the Shopper Marketing teams success in developing and deploying shopper marketing plans across European Business

TPG Approach

A cross functional supplier team worked with TPG to develop a strategy and roadmap to build capability for the suppler for the next 3 to 5 years. This was delivered alongside practical tools and approaches that enabled local markets to create world class shopper marketing plans for their retailer customers and their shoppers.

Impact/Results

Enabled the supplier to maintain their leadership position in both sales performance and customer engagement levels, and created a simpler, streamlined common way of working across European business.