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Shopper & Category Dvlpmnt-Evolution of Cat. Mgmnt
This seminar is a solid foundational course that reviews the evolution of Category Management into today's focus on a shopper insight-grounded category plan. TPG is recognized as an Industry pioneer and leader in Category Management who, over several years and intensive global experience, has transformed Category Management into the newly released Industry best practice of Shopper and Category Development (S&CD). Participants will build their awareness of, and enthusiasm for, practicing the S&CD planning process while learning how collaborative manufacturers and retailers apply core principles to stand out in the crowded marketplace. ![]() ![]() ![]()
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UPCOMING SEMINARS
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