Case Study: In-Store Shopper Marketing Excellence

Client Description

Global Brand leading CPG .

Background

Working in a traditionally confusing and complex category, this client was looking to more deeply understand their shoppers and how best to activate the point of purchase, to improve business results.

Objectives

To develop a detailed understanding of the category and brand shopper, using TPG’s ‘3D’ model to analyze the insights and develop innovative Point of Purchase solutions.

TPG Approach

TPG worked with the client team to reviewing current k knowledge using the ‘3D’ model, and developed new research to fill key gaps. These insights were then translated into a new and innovative suite of point of purchase solutions that were tested with Shoppers. The refined and shopper validated ideas were then executed with selected partner retailers.

Impact/Results

The client and the retailer achieve above average returns from the category – and crucially increased shopper satisfaction and loyalty to the brand and retailers as a result of this innovative new approach