Client Description

Background

• International restructuring
• SG&A and Trade Budgets were out of control
• Category seen by many customers as big but not relevant

Objective

Assess and re-engineer all Category and Customer Management Processes to drives sales and profits flagyl tablets buy online.

TPG Approach

• Category Leadership foundation based on consumer, shopper insight
• Re-defined category – powerful consumer and market initiatives
• Re-engineered all Category and Customer Management processes
• Engaged customers in top to top dialogue
• Re-structured sales organization around strategic customers
• Identified/implemented Customer Management competency program
• Created “bring your work to school” training program
• Collaborative training with customers to create pilot plans

Impact/Results

• Named as Nielson and Progressive Grocer Category Master
• Consistent top three position in Advantage and Cannondale Surveys
• Category growing for the first time in 10 years
• Stock doubled in four years since inception
• Re-structured sales organization around strategic customers
• One page strategic business plans with all key customers