Lucinda Wright is a Partner in the retail practice.
Partner Capabilities and Experience:
Lucinda works on programs across the disciplines of Retail Innovation – Own Brand, Shopper Marketing, Category Business Planning (CLP), Business Transformation, Portfolio and Department Reinvention. Lucinda also works on projects dedicated to branded CPG new product innovation.
Partner Industry Experience:
Lucinda brings extensive marketing and innovation experience across traditional CPG and Retail business settings. Most recently, at Meijer, Lucinda led an operational start-up of the Foods Product Development department to support Own Brand growth across the retailer’s entire foods business. She was recruited to develop the facilities, processes, infrastructure, capabilities and talent required to create a ‘best in class’ operation. Functional areas developed, de novo, included: Global Sourcing, Self-Manufacturing R&D, Manufacturing Procurement, a Culinary Innovation Center (Grid70), Regulatory/Labeling, and Consumer Analytics. In her five year tenure, Lucinda’s group drove $100+MM in incremental sales growth annually across 6,000+ products and a portfolio of Own Brands. Her team had project management responsibility for 300+ innovation projects per year impacting both Meijer self-manufacturing plants, as well as a broad spectrum of global and domestic suppliers.
In her nearly decade long career at Kellogg’s, Lucinda quickly advanced to Vice President of Brand Marketing through her leadership of both large established businesses and new business ventures. She led the New Products Innovation team, which was featured in the Company’s Annual Report, and ran divisional-level acquisitions such as Kashi Company. The Kashi brand has grown from $22MM to nearly $1B in sales and has been Kellogg’s most significant business growth driver the last 10 years.
As Vice President of Brand Marketing in the Natural & Frozen Foods Division, Lucinda assumed leadership of the Worthington Foods portfolio, 200+ skus, during a period of underperformance. In less than a year, she significantly strengthened key business metrics (increased revenue, profit, and consumer awareness), drove innovation, and created award winning advertising.
In the fall of 2012, Lucinda was presented with an “Excellence in Marketing” award from Michigan State University’s Marketing Leadership Advisory Board.