TPG Role:

Leonidas is The Partnering Group Latin America Leader and assumes the responsibility for the development of the retail consulting practice in Latin America.

Partner Capabilities and Experience:

Leonidas manages client development in multiple areas such as: Strategic Business Planning, Retail Marketing, Organizational Renewal and Development, Store Design and Layout, Category Management Best Practices, Operations Management, Retail Innovation, Customer Development, Relationship Management (CRM) ,  Retail Price and Promotion and Shopper Marketing.

He does his work for both for manufacturers and retailers. In retail consulting, Leonidas has been involved with the retail formats of Supermarkets, Drug, Supercenters, Hypermarkets, Home, Convenience and Traditional ( Mom and Pop Retailers). Among his manufacturer clients, he has worked in areas such as food, beverage, drug and household supplies. Geographically, he has consulted in Colombia, Venezuela, Argentina, Peru, Mexico, Chile and Equador.

Leonidas is a renowned speaker on retail topics in several countries. Some of his speaking engagements include the “ Workshop – Category Management – Next Generation Store Design “ at the FMI / Chicago on May / 1998, EXPONOR /99 – Brazil Supermarket Association, RETAIL LATIN FORUM- Chile /2003, ECR – Perú, IAC / ECR – Colombia, ECR – Panamá and Central America, Category Management, Assortment and Merchandising Seminars. Recently at Fenalco – Bogotá, Multiformat (Supermarkets, Banks, Specialty Stores…) Store Design Process, and Góndola – Cartagena, Loyalty Marketing Conference and Workshop. He is fluent in English and Spanish and can handle Portuguese.

Partner Industry Experience:

Prior to consulting, Leonidas spent over 11 years in Management at Carulla – Vivero, Colombia. His experience at Carulla – Vivero includes Strategic Competitive Advantage Development, Organizational Renewal and Development, Implementation of all phases of Category Management, Design Strategy and Launch of the Loyalty Marketing Program, Retail Operations (Store operations , procurement and merchandising and logistic) , Store Design and Layout , and a wide range of ECR based initiatives (EDI, CRP, Supplier multi-functional Team Collaboration).

Partner Education:

Leonidas is a graduate in engineering from Universidad de los Andes (Colombia), has a master degree, with “Highest Honors”, in Construction / Project Management from Georgia Tech and Finance studies at Universidad del Norte / Eafit and Wharton School of Economics.

Area(s) of Expertise:

  • Manufacturer Consulting
  • Retail Consulting
  • Retail Training


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