John lead works in North America.
He works with CPG supplier organizations to strengthen their go-to-market growth, especially in Customer Development, Category Leadership, Trade Strategy and Data, and Systems implementation.
As a Management consultant, John has helped clients find new paths to growth, largely through improved Category Leadership, Shopper Marketing, and Pricing & Trade spending strategies. He specializes in customer spending optimization, including process design, implementation, and change management to successfully launch new TPM/TPO systems.
- Category Growth Leadership
- Shopper Research
- Shopper Marketing
- Revenue Growth Management
- TMP/TPO Process Design & Implementation
Sales, Marketing, and General Management Leadership at Kraft Foods.