TPG Role:

Jeff is a Partner in the Strategy, Marketing, & Innovation Practice at The Partnering Group.

Partner Capabilities and Experience:

Jeff brings 23 years of multi-industry (CPG, Spirits, Healthcare) and multi-functional (marketing, sales, strategy, and innovation) experience, across dozens of brands in as many countries.

Partner Industry Experience:

Jeff joined TPG from Humana, where for 4 years he led the 50-year-old company’s transformation as it sought to brand itself for the first time, express itself in design and advertising/content, and more clearly articulate to consumers and physicians a portfolio of products/services that via M&A had expanded alongside the business model.

Prior to his stint at Humana he led the global tequila portfolio at Brown-Forman, and prior to that, at The Hershey Company he oversaw the P&L for the $1.2B US Hershey brand and led global brand expansion for Hershey’s, Kisses, Reese’s, Jolly Rancher, and Ice Breakers brands.  Earlier in his career he spent 8 years at Procter & Gamble, where he held roles in Secret/Old Spice brand management, North America/Global Shopper Marketing (as the company’s thought leader in loyalty marketing), and Fabric Care New Business Development (as co-developer of Tide Dry Cleaners, validated and launched as a viable franchise retail business model).

Partner Education:

Jeff is an MBA graduate of the Tuck School of Business at Dartmouth College, and a BS Marketing graduate of California State University.

Area(s) of Expertise:

  • Strategic Clarity
  • Execution Excellence
  • Consumer/Shopper Understanding and Research
  • Consumer/Shopper Engagement Across Paid/Owned/Earned Channels
  • Brand Blueprinting & Operations
  • M&A Integration
  • Product & Business Model Innovation
  • Marketing Talent Development & Capabilities/Training


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