TPG Role:

Jeannette is a Partner in the Marketing & Innovation Practice at The Partnering Group. Her focus is on Brand Management, Innovation, Insights & Research, Shopper Marketing, Whitespace & Brand Strategy, and Category Leadership Planning consulting for CPG clients.

Partner Capabilities and Experience:

Jeannette brings over 20 years of CPG Brand Marketing, Innovation, Insights and Shopper Marketing experience. Jeannette’s most recent experience was at Graze.com where she was Head of US Retail and Shopper Marketing. She has held leadership positions in brand and shopper marketing, innovation and insights with several brands in the start-up natural and organic food space including Sprout Baby Food, GoGo squeeZ and Sir Kensington’s. She started her career on the agency side and began her shopper and brand marketing career at Kraft.

Partner Industry Experience:

Jeannette has extensive experience in brand strategy, brand management, innovation, and insights. Jeannette was a member of the GoGo squeeZ leadership team and personally led the development of the brand positioning and category selling story and grew the portfolio from 5 to 29 SKUs. She has worked across customers, building teams and processes to fuel growth.

Partner Education:

Jeannette received her BS in Advertising and Business from the University of Florida, and her MBA in Marketing from the Leonard N. Stern School of Business at New York University.

Area(s) of Expertise:

  • Brand Management
  • Innovation
  • Insights & Research
  • Shopper Marketing
  • Whitespace & Brand Strategy
  • Category Leadership Planning

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