Gina Squara is a TPG Partner leading work in Digital and Ecommerce acceleration across TPG’s Retail and Consumer Products clients.
Partner Capabilities and Experience:
Gina brings 18 years of experience to TPG across digital innovation, cross-channel communications, media strategy, data, analytics, Ecommerce, and technology strategy.
Partner Industry Experience:
Most recently, Gina was at J.M. Smucker/Big Heart Pet Brands, an $8B U.S. pet, consumer and coffee manufacturer, where she started out by creating Big Heart Pet’s Digital Strategy Department. She developed the digital infrastructure to support 8 brands, developed the Pet SBA’s Ecommerce department, and formed the Digital Innovation practice to find new avenues of corporate growth.
Following the acquisition by JM Smucker, Gina became VP, Digital and Consumer Experience to lead the enterprise practice and steer integration efforts for the $8B company. In this role, she developed the corporate digital growth plan, implemented omni-channel marketing strategies, created the new CMR practice, and built the organizations first consumer database through the newly formed Data and Analytics team. Gina was also instrumental in developing the Enterprise eCommerce strategy to help future-proof the business in online sales.
Prior to joining JM Smucker, Gina helped build and grow a digital and design agency, Cibo, where she oversaw the agency’s strategy, media, technology and creative teams across all their clients and drove new business efforts. In her earlier years, she held Account Director roles at various digital marketing and advertising agencies. Gina’s experience includes CPG, Technology, Financial Services, Non-profit, and Retail.
Gina’s passion is in understanding how market trends, consumer behavior, Big Data and emerging technologies impact brands and has a relentless quest to apply these to brand/consumer relationships and business growth.
Gina earned a Bachelor of Science in Business, Minor in Finance, while attending Sacred Heart University – Fairfield, CT