TPG Role:

Doug Morrison has been a leader with The Partnering Group for 15 years providing total system consulting solutions to Manufacturers and Retailers.

Partner Capabilities and Experience:

During his time with TPG, Doug has led more than 200 strategic consulting engagements with a focus on TPG’s blue-chip client base.

Doug’s primary responsibilities and expertise are in the areas of Category Leadership, Retail Innovation, and Shopper-Centric Marketing.

Doug has led project work in more than 10 different channels of trade with major Manufacturers and Retailers in many different countries/continents pioneering several new techniques in insights-driven planning.  He is a recognized expert throughout the industry for his work in category leadership/management and shopper-centric solutions.

Doug has been a member of advisory groups with various Insight Councils and Committees, Nielsen and IRI and was recently presented with the Flannigan Award by his peers for Leadership and Integrity.

Partner Industry Experience:

In the 12 years prior to joining TPG, Doug held various Sales and Category Leadership positions within the industry. His “hands-on” experience in Category Leadership, Consumer and Shopper Insights, and Strategy work, has enabled him to develop a reputation as a well-respected advisor/leader to manufacturer and retail clients.

Partner Education:

Northern Illinois University – College of Business.
Chicago Kent College of Law.

Area(s) of Expertise:

  • Manufacturer Consulting
  • Retail Consulting

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