TPG Role:

David is a Partner within TPG’s European Practice, working with suppliers and retailers to help step change their capability & performance

Partner Capabilities and Experience:

David’s areas of expertise include:

  • Category Management – developing simple and compelling vision of success, strategy & excellent execution to deliver the most powerful, integrated winning solutions to maximise top & bottom line growth
  • Shopper Marketing –  detailed understanding of  the consumer and shopper journey  and shopper activation to understand the best way to maximise footfall and conversion
  • Customer Management – to prioritise customers and plan the best way to engage them to optimise resources, relationships and results
  • Training David has worked  globally to benchmark performance and help teams and individuals improve their confidence and capability

Partner Industry Experience:

David has over 25 years experience working collaboratively with leading suppliers and retailers in Europe and globally, in over 20 different categories across FMCG (eg. confectionery, soft drinks, sauces, baked beans, baby, pet food, frozen, hot beverages) and other markets (eg. telecoms, consumer electronics, National Lottery)

David has led several, major projects which have significantly improved supplier / retailer relationships and transformed shopper behaviour to step change category growth. Case Studies include:

  • Category Leadership Programme  initiated in one country was subsequently rolled out globally based on its market success and teamwork benefits
  • Persuaded all leading retailers in the UK to adopt a new category strategy  for a household category which doubled its value
  • The creation of a new category architecture that transformed the go to market approach and supply chain for a national major brand which increased category sales by over £2million per week

Partner Education:

David has a Batchelor of Science (2:1) Honours degree in Economics, specialising in Business Administration, from the University of Wales Institute of Science and Technology

Area(s) of Expertise:


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