TPG Role:

Chris is a partner in The Partnering Group European practice consulting and training with manufacturers and retailers.

Partner Capabilities and Experience:

Chris adds value to clients by applying TPG concepts and processes to Manufacturers and Retailers, in their language, in a way that drives permanent behaviour change, driving business results.
Chris has experience in training and consulting with manufacturers, developing category capability and sales skills, leading to compelling category based ways of working that helps to sell more products. This involves application of the Category Leadership ProgrammeTM to clients.
Chris has a passion for developing people through a blended accelerated learning approach in all areas of the Category Management, Selling and Negotiation Training Curriculum and the Retail Training Curriculum which drives real and permanent behavior change.

Partner Industry Experience:

Chris’ experience has been gained over 25 years in the CPG industry. Firstly in 14 years of Sales and Marketing roles, starting on the Unilever graduate scheme, where Chris was a Brand Manager on PG Tips. Then onto Northern Foods as a Senior Brand Manager and then Sara Lee Household as Marketing Manager on Ambi-Pur air fresheners. This was where Chris developed Category Management expertise in this rapidly growing category.
Whilst at Sara Lee as the Asda Business Manager Chris experienced customer management and developed and negotiated Joint Business Plans. Then, as Business Group Manager at Princes Foods, Chris worked on brand and own label products over a group of accounts including Tesco, Sainsbury’s, Morrison’s and Waitrose.
Having completed his MBA at Henley Management College, Chris then moved into the world of consulting where over the last 11 years he has worked in retail and supplier Category Management Consulting. As a consultant Chris has helped clients develop new approaches to customers across the world. Specifically, developing a more strategic approach to customers through development of insight derived category strategies using the CLPTM Process. These strategies are typically applied to channels and customers through compelling selling techniques and joint working. Amongst the categories Chris has worked in are Frozen, Chilled and Ambient Foods, Consumer Electronics, Tobacco, Soft Drinks, Alcohol, Coffee, Greeting Cards, Healthcare as well as Supermarket, Gas and Pharmacy retailers.

Partner Education:

Electrical Engineering BSc(Hons) and MBA from Henley Management College.


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