TPG Role:

Brad is a TPG Associate Consultant in the Retail Practice with a focus on category analytics and strategy. His consulting work spans retail channels of trade as well as ecommerce and in-store retailing. Brad also works with manufacturers at the interface with retail.

Partner Capabilities and Experience:

Brad brings hands on experience from Walgreens where he focused on Merchandise Planning Analysis, Space Management, Promotions Analysis and Seasonal Buy Analysis. A number of the projects Brad worked on at Walgreens enabled the retailer to gain insights at lower cost across all of its major merchandising departments.

Most recently he worked with Delta Faucet Company on their trade funding programs, enhancing their understanding of how to incentivize customer purchases and loyalty through strategic programs and promotions.

Brad also worked within Google Motorola and led quality insights tracking on new products as well as web development.

During his career Brad has consistently proven his ability to optimize spend, streamline processes, and drive complex projects to successful completion.

Partner Industry Experience:

  • Category Management
  • Analytics
  • Forecasting and Strategic Planning
  • Trade Optimization
  • Negotiations
  • Business Segmentation
  • Web Development and Software Implementation

Partner Education:

Brad holds a Bachelor of Science degree in Business Administration and an Associate of Science degree in Accounting from Southern Adventist University.

Area(s) of Expertise:

  • Category Management
  • Advanced Retail Analytics and Optimization
  • Category Analysis
  • Content Development


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